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When it comes to expensive car logos, it is a symbol of status, wealth, and social class. A logo is more than just a brand representation.
The symbol on your car or car keys will bring out a feeling of pride and completion just by associating with the brand. Many famous luxury car manufacturers use chrome, silver, or gold on their official brand logos.
These precious elements give the car an identity and a life of its own. These elements, that is, color, symbols, or fonts, will be useful in the brand presentation, marketing, and advertising. Once awareness has been created, the manufacturer needs to have a team to maintain consistency so that the brand is not misrepresented.
Even if you do not have a car, the simplicity and unique nature of luxury car logos make them memorable to everyone they come across. In this article, we will look at the main features that make luxury car logos what they are and what is common or different among them.
Additionally, we will analyze a few car logos to understand their design aesthetic, meaning, and application of design elements.
the most expensive car logos
- Mercedes-Benz
- Bentley
- Aston Martin
- Bugatti
- Maserati
- The Lamborghini logo
- Porsche
- Rolls-Royce
Mercedes-Benz Logo
Mercedes-Benz is the most popular motor vehicle brand in Germany. Globally, it is one of the many luxury car brands that have stood the test of time.
The logo has changed over the years to become the current masterpiece of a logo. The official silver color gradient is meant to represent simplicity. The circle-shaped ring represents strength and the brand’s prevalence.
Finally, the star-like shape inside the circle brings out the elegance and classy nature of the brand.
Bentley Logo
The Bentley logo features a set of wings and a B at the center of a circle. It is simple, with the wings on the side and a set of tail feathers at the bottom.
Wings on the logo are not accredited to any specific animal but are used to depict speed and elegance. The logo’s silver color depicts elegance and class.
The B on the logo represents the name of the brand, which is also written underneath the logo in a simple font. It is important to note that the logo is slightly asymmetrical, which is alleged to be done intentionally to represent speed.
After around 10 years of its existence in 1927, the nice winged design was used to inspire another luxury vehicle brand.
Aston Martin
The Aston Martin logo is very similar to the Bentley logo. However, the side wings on the Aston Martin are fused with the tail wings at the bottom of the logo.
The black or silver color makes it classy and elegant. The middle part of the logo features a rectangular block where the full name is written, unlike only a single letter on the Bentley.
Simple interaction between the shapes and simple text in the middle makes this logo timeless and classy at the same time.
Bugatti Logo
A classy logo does not always have to be simple. The Bugatti logo is a good example of this fact. It features an oval shape with the name Bugatti running across the center.
This represents the brand’s name. Right above the name is a B and inverted E that represent the original carmaker, Ettore Bugatti. Colors mix well to be both classy and elegant. The reddish-burgundy background represents royalty or power.
EB is black, and when the whole logo is set against a silver border with red dots in it, it looks crowded but still classy nonetheless.
Maserati Logo
A Maserati is one of the most expensive brands of cars. When it comes to branding, it features a nice minimal logo made of a trident. The trident is believed to be a symbol of power and energy.
The Maserati brand was inspired by the statue of Neptune, which is found in Italy. Specifically, Bologna is where the car comes from. The statue holds a trident in hand to symbolize power.
A sports logo comes in various color varieties to match the exciting and fast sporting world and the classy side of the brand. Below are the colors used in the Maserati logos.
Navy Blue: Hex: #002C5F C M Y K – C 91 M 65 Y 22 K 49, R G B – R 0 G 44 B 95
Red: Hex: #E21A22 C M Y K – C 1 M 93 Y 95 K 0, R G B – R 226 G 26 B 34
White:Hex: #FFFFFF C M Y K – C 0 M 0 Y 0 K 0, R G B – R 255 G 255 B 255
The Lamborghini logo
The Lamborghini logo similarly depicts power and energy with a symbol of a charging bull. It signifies the undying vigilance of the manufacturer to create automotive excellence and class.
As a sports car line, the bright gold color represents strength, power, speed, and endurance, while the black gives it a touch of elegance and class.
Combined, this brand image is depicted as both strong and bold and classy.
Porsche Logo
What shows power more than a leaping horse? The Porsche logo is represented by a powerful leaping horse. It is the same as the one found on Stuttgart’s coat of arms.
The leaping horse represents vitality, strength, and elegance. The color black is a symbol of class and luxury. Just like the other sports car logos above, strength is well symbolized by a very powerful animal.
Rolls-Royce
The Rolls Royce logo is presented with more than one symbol. First, we have the official RR logo that simply symbolizes the brand name initials.
The second symbol that brings out the elegance of the brand is a woman with hands pushed back as if stating that goes on top of the car bonnet above the initials.
Above and below the name symbols, the logo has the name on the top and bottom. This takes away the minimalistic approach of other luxury brands with a lot of elements. It is still cool and classy despite the many elements. We see the black color repeated in this logo to bring out elegance and sophistication.
logo variations your designer should deliver
The different color variations you get depend on your brand needs. It is important to have even those you do not currently need in case you need them in the future. Below are the key variations that you should get from your designer.
- Primary logo
- Secondary Logo
- Monochrome Versions
- Horizontal and Vertical Layouts
- Favicon/Small Icon
- Transparent Background
The primary logo is your official logo, featuring all the required text and icons. It will be your most commonly used logo in your brand materials. A secondary logo version is used when the full logo does not fit. It features some elements of the logo, like the text alone or the icon alone.
Monochrome versions of your logo feature your logo in a single color. It can be one of your brand colors or just full black or white colors. It is usually used when using the logo on a light or bright background.
Horizontal and vertical layouts of your logo simply represent your logo in different orientations. They help allow flexible logo placement options.
A favicon icon is a small icon of your logo, usually in a square shape, used on website tabs to represent your brand. Normally it is set as 140 pixels and 140 pixels in size.
A transparent background logo is important so that you can place it on different backgrounds without issues. This will be in 2 format options: PNG for file placement and a vector file for editing and printing purposes.
More iconic Luxury car logos
- Acura
- BMW
- Maybach
- Lagonda
- Koenigsegg
- Tesla
- SSC North America
- Ferrari
- Jaguar
- Alfa Romeo
- Lexus
- Cadillac
- Lincoln
- Infiniti
- Genesis
- Audi
Frequently Asked Questions
What do luxury car logos have in common?
Most luxury brand car logos apply symbolism to depict aspects that command respect and strength. The strategic use of colors, especially black, is used to bring out elegance and class in the logos and brands.
Finally, we cannot ignore the representation of the brand’s allegiance to its origin or manufacturer, such as Porsche taking after Ferdinand Porsche’s name.What is a logo?
A logo is a visual element or symbol that represents your entity or organization. It is made of text, colors, shapes, icons, or a combination of all of them and serves the purpose of identifying you to people.
How much should a logo design cost?
Logo design costs can range from $0 to over $1,000,000 depending on the method and designer. DIY options and online makers cost $0–$200, freelance designers charge $5–$500, and high-end agencies or branding packages range from $500 to $1,000,000+. For more info just contact me.
What is Brand Identity?
Brand identity is the collection of the different elements that define you as a brand. They include color palettes, logos, typography, tone, voice, and all points of your brand’s emotional and visual communication. It is used to set and influence the audience’s perception of the brand.