Are you looking for professional logo design service and have no idea how much it should cost? Well, you are in the right place. In this post, I will answer the question, How much should a logo design cost?
We will also explain some important factors you need to consider before ordering a logo for your business. I will also explain some places where you can make a DIY logo or easily hire a professional to develop it for you.
Factors influencing logo design costs
Some of the factors you need to consider when ordering a logo are also the key factors affecting how much a logo costs.
- Your understanding of Logos in Brand identity
- Designer’s experience and expertise
- Turnaround time and project deadlines
- Number of revisions and concepts provided
- Deliverables upon completion
Understanding of Logos and Brand Identity
You might have heard the statement that your logo is not your brand. A logo is defined as a symbol representation of an entity, either a business, organization, or individual. Whereas a logo is a key part of your brand, it is not the entire brand.
A logo uses symbols, icons, color, text, or a combination of these elements to represent and identify your brand. A brand identity encampases all the elements that define your brand. It includes the logos, color palette, typography, imagery, and overall packaging and goes to the extent of including your emotional approach, appeal, and expression by your organization.
It can be summed up as the overall attempt by your business to communicate its values and personality and create a memorable experience.
When ordering a logo, it is important to keep in mind whether you are looking for a single standalone symbol or an overall brand identity development.
Designer’s experience Level
Once you understand the difference between a logo and brand identity and the one you want between the two, you can now choose the designer to work with.
Brand identity designers are more experienced and offer the service in brand package form. This corners more elements and is more expensive. Stand-alone logo designers only offer the logo symbol and colors.
Experienced designers charge a premium price on logos compared to beginners. However, their experience allows them to produce professional industry-standard designs. Balance between your budget and expectations when choosing the designer to handle your logo design.
Turnaround time and project deadlines
This is the time it will take to create the logo to completion. When starting the project, you need to be on the same page with the designer as per when you expect delivery, either the first draft or time it takes to make changes requested.
Number of revisions and concepts provided
Some designers offer limited revisions with specific charges for additional revisions. We recommend choosing designers who offer unlimited revisions for the best experience.
Consider the number of options your designer of choice offers so that you can choose from. For the best experience, choose a designer offering a number of options but not too many, which can result in confusion. Two or three logo design options are good enough. Avoid designers who only offer one option.
Deliverables upon completion
Your logo will be used to represent you in different media and places. A good designer needs to deliver the final logo in different formats and variations to use in different backgrounds and mediums like merchandise, print media, TVs, and mobile screens. Consider the final logo deliverables as you start on the project.
Different Sources for Logo design pricing
Now that you understand what to consider, here are some different places you can get logo design or hire freelancers and the prices.
Do-It-Yourself (DIY) and Online logo makers
With new AI and technological improvement, it is possible to use simple online platforms to create logos for yourself. For example, you can use Fiverr Logo Maker or Canva, both of which have a paid and free option.
DIY, logo templates, or online logo makers will cost you between 0 and $200. Although you have the freedom and complete control, file formats will be confusing and limited. The process requires some skills and can be time-consuming.
You might find yourself having to pay a designer to recreate the logo you made in different colors and variations due to limitations on the online design platforms. Templates are also generic and not unique.
Freelance Logo Designers
Instead of doing it yourself, you can hire a midrange freelance designer to create the design for you. You will have to vet them and check previous works to land on the ideal candidate.
Most of the designers available offer quick service and affordable pricing ranging from $5 to $200 plus. They offer personalized service and professional assistance if you work with a pro. We have reviewed some of the best minimalist designers you can hire.
High-End Logo Design Pricing
Most big corporations and businesses prefer working with brand agencies to handle all their work. Although they are considered to be professional, most of them are very expensive, with prices ranging from $500 to $1,000,000+.
Other sources you can choose from that can be considered more affordable include crowdsourcing and design contests or hiring general flat-rate graphic design services. These will range around an estimated $130-$700 price.
6 logo variations your designer should deliver
The different color variations you get depend on your brand needs. It is important to have even those you do not currently need in case you need them in the future. Below are the key variations that you should get from your designer.
- Primary logo
- Secondary Logo
- Monochrome Versions
- Horizontal and Vertical Layouts
- Favicon/Small Icon
- Transparent Background
The primary logo is your official logo, featuring all the required text and icons. It will be your most commonly used logo in your brand materials. A secondary logo version is used when the full logo does not fit. It features some elements of the logo, like the text alone or the icon alone.
Monochrome versions of your logo feature your logo in a single color. It can be one of your brand colors or just full black or white colors. It is usually used when using the logo on a light or bright background.
Horizontal and vertical layouts of your logo simply represent your logo in different orientations. They help allow flexible logo placement options.
A favicon icon is a small icon on your logo, usually in square shape, used on website tabs to represent your brand. Normally it is set as 140 pixels and 140 pixels in size.
A transparent background logo is important so that you can place it on different backgrounds without issues. This will be in 2 format options: PNG for file placement and a vector file for editing and printing purposes.
Conclusion
You can choose any of the mentioned methods to get your logo created. Understanding the factors to consider will help you get a good deal and avoid challenges in the future or unnecessary additional costs. Make sure to consider design uniqueness, assess your budget range, and brand or design goals.
Frequently Asked Questions
What is a logo?
A logo is a visual element or symbol that represents your entity or organization. It is made of text, colors, shapes, icons, or a combination of all of them and serves the purpose of identifying you to people.
What is Brand Identity?
Brand identity is the collection of the different elements that define you as a brand. They include color palettes, logos, typography, tone, voice, and all points of your brand’s emotional and visual communication. It is used to set and influence the audience’s perception of the brand.