When it comes to packaging and design, you want to go for the best possible option for your product. You want something cheap, and easy to make, but it still communicates the company’s values. Plastic-free packaging is a fantastic start, but what else can you do?
Incorporating a branded design and sustainable packaging can give you the edge you need. Here are 7 methods to enhance packaging and design to help customers better identify your products while showing off your company’s mission and values.
7 Methods To Enhance Packaging And Design
- Choose Sustainable Packaging Material
- Switch To Corrugated Paper
- Make Brand Details Clear and Consistent
- Redesign According To The Season
- Add Product Information
- Keep Your Design Simple
- Conduct A Comprehensive Packaging Sustainability Audit
Choose Sustainable Packaging Material
Many companies are turning towards plastic-free or recycled options for their product packaging. This is a great option and is beneficial to the environment.
However, there are other more sustainable options available. Paper, for example, is very easy to recycle and can be produced locally, meaning less waste is being produced, and less energy is being used. Choose materials that will not only protect your product but will also be kind to the environment.
Recycled cardboard, glass, paper, metal, or wood are great options. These materials have the potential to be reused and can be recycled. Also, if, for instance, you choose a metal box, you can potentially reuse the box for something else rather than throwing it away after use.
Switch To Corrugated Paper
For businesses looking to reduce CO2 emissions, one of the best materials you can pick is paper. The corrugated cardboard box is among the most common recyclables and environmentally friendly materials. This adds several features that give you the benefits you need.
For those who aren’t familiar with corrugated material, it is a paper-based sheet that has been pressed and glued together to form a tube. It is commonly used as a shipping carton. For businesses, it’s a relatively cheap option, and for your customers, it is recyclable and easy to transport.
These boxes are strong, durable, and can easily be shipped due to their design. The corrugated design acts as a cushion to reduce impact damage caused by rough handling. They can also help your brand stand out with their clean, crisp color that shows you’re using sustainable materials.
With various colors and sizes, you can customize your boxes and show off what your business stands for.
Make Brand Details Clear and Consistent
Branding is essential, and you want the design to be consistent. This includes your logo, colors, fonts, and images. One way to do this is by focusing on creating brand details.
When a customer chooses to buy one of your products, they want to identify exactly what it is they’re receiving. This means you need to incorporate brand details into your design and branding.
Your logo, tagline, or slogan should be present on the package to let people know. You also need to make sure the colors are consistent throughout. Clashing colors can be confusing for customers.
Branding starts from the packaging but also extends to other marketing materials. To make it easier for shoppers to find what they are looking for, you need to include a clear header or logo, the product name, and any important details about the product or company.
Redesign According To The Season
An essential part of their marketing strategy for many companies involves holiday marketing. Holidays are a great time to increase sales and boost cash flow.
To make a difference, though, you need to think about how you will market. If you’re planning on releasing a seasonal item, you want to think about how you will promote it.
One way to make the most of your products is by redesigning your labels and packaging according to the season. There are many items related to Christmas such as candy canes, chocolate, or eggnog.
These items people buy for Christmas, and you want to make sure your label or design is eye-catching, which can help increase brand recognition.
Add Product Information
When was the last time you shopped for a product and had no idea what it was? You most likely looked at several other similar items and chose one based on the information provided.
When creating a retail display or designing your recommendations, you need to include vital information. This can include price, size, ingredients, and any health benefits.
When customers are buying online, they mostly rely on written information. For this reason, it is even more crucial that this information is clear and concise.
Keep Your Design Simple
Simplicity is the key. You don’t want to overcomplicate things, which will only confuse your customer. You can easily do this by sticking to a color scheme and using design elements that are easy to read.
In addition to choosing simple text, you also want to make sure your images are clear. Avoid pixelated images or fuzzy graphics. Your message needs to be easy to understand. For many businesses, minimalism can also be a crucial aspect of their brand image.
Minimalism allows you to focus on the most important things. It means you don’t include any unnecessary text or graphics.
Conduct A Comprehensive Packaging Sustainability Audit
Many businesses don’t realize how much their packages affect their carbon footprint. If you want to reduce your environmental impact, you need to start by conducting an audit. This gives you a better understanding of how green your operations are.
To conduct a sustainability audit, you need to create a checklist. Your steps will depend on your industry and business, so it’s essential to customize your document. This can range from the water and energy consumption to the location the items are coming from.
The more information you have, the easier it will be to notice areas where you can save money or resources. This will also lend to your sustainability campaigns, allowing you to tell a better story for your marketing.
When it comes to packaging and design, your brand and marketing efforts work best when your branding tells the story you want to tell. Your reputation is based on various factors, and your ability to produce quality products is one of them.
The way you showcase your items can say a lot about your values and mission. It can also be a way to build customer loyalty. Choosing the best method to enhance your products and marketing campaign can make a big difference.